ABOUT US

SUK is a laboratory of ideas.
We are an independent institute specialized  in the target of kids and teenagers.

Our job is based on three main cornerstones:

• Deep knowledge of the target:  thanks to several market researches, we observe the target’s perpetual evolutions , as well as its fruition mechanisms, in order to rapidly detect new trends
  
• Continuous monitoring of the supply: cartoons, toys, as well as food and other products tied to the world of children ; we try to look at all these elements “through the eyes of a child”
  
• International openness: we regularly go and visit the most popular and creative cities of the world, as well as  the international fairs related to our sector
  

All the concepts conceived by SUK get tested by KIDS INTERNATIONAL,  market research institute which is leader in the qualitative researches for kids and teen target